Who sends you the best candidates?
Do you know where your best candidates come from? Do you know whether it’s worth it to spend the money on a job posting at Monster.com, or can you get away with a cheap (or even free) job posting at Craigslist and get just as good quality? If Craigslist was actually a better source of top talent than Monster.com, wouldn’t you want to know that so you could stop wasting your money?
If you really want to know where your best candidates are coming from, you need to use Catch the Best. Why? Because that’s the easiest way for you to find out which sources are the most effective for you. Let me give you an example.
Recently I needed to find a Ruby on Rails contractor, so I wrote up a job description, created a new position in my Catch the Best account, and created source tracking email and web addresses for two sources: Craigslist and jobs.rubynow.com. Then I posted the job at those two job boards, each with a source-specific email address provided by Catch the Best as the email address to use for submissions. Then I sat back and waited to see what would happen.
Over the next two weeks I got exactly 20 job applications (I just went to my Catch the Best dashboard to verify that number). Of that 20, 95% of the submissions came from the Craigslist posting. My wife helped me review the submissions that came in, and three were good enough to warrant some follow up. All three came from Craigslist. So, was it worth it to me to spend that $25 for the Craiglist post? Yup. Would I have known that for sure if I didn’t have that accurate source tracking? Nope.
To be fair, the way I wrote the job post made it a better fit for the audience at Craigslist than the audience at jobs.rubynow.com — though that was only a hunch on my part before I posted the job at both places. I didn’t know that for sure until the actual results came in. Of course, that actually helps my point of the usefulness of accurate source tracking… not only do you have objective and accurate data about which sources are bringing you the best candidates, you also get objective feedback about the quality/fit of your job post copy with regards to the forum in which you place it. You could conceivably work on a number of iterations of copy until you find the wording that best resonates with the audience of a particular job board, helping you get the best targeting possible for your job ad.
Either way you look at it, if you want to know which job boards give you the most bang for your buck, you need to use Catch the Best. With accurate source tracking so easy to get, you’ll never want to run a job ad without it. Sign up for a free trial to see for yourself just how useful Catch the Best can be in improving your recruiting efforts.
November 9th, 2007 - Posted in Job boards |
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